Food safety is suddenly fashionable, consultants look to cash in

In the burgeoning category of anyone-can-put-out-a-BS-press-release-and-have-it-pass-for-food-safety-news, the Canadian branch of consultants Douche Deloitte released a report yesterday that concluded the requirements and benefits of superior food safety management extend far beyond onsite food plant and production measures and protocols.

Who writes this stuff?

"Globalization and increased consumer awareness have made food safety a critical issue that must be addressed," says Stephen Brown, National Leader, Consumer Products Industry, Deloitte.
"Companies that take a broad view of food safety management and supply chain integrity will have the most effective food safety programs," adds Brown. "The traditional view of food safety as a plant management responsibility is too narrow and does not take into account the cultural and other organizational considerations that drive food safety effectiveness."

This is going straight into my food safety journalism curriculum as an example of what not to do.
Worse, Sarah Schmidt of Canwest News Service reported this report as news.
The report also notes it’s just good business for a company to reduce food safety risks.

Duh.

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About Douglas Powell

A former professor of food safety and the publisher of barfblog.com, Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey. Download Doug’s CV here. Dr. Douglas Powell editor, barfblog.com retired professor, food safety 3/289 Annerley Rd Annerley, Queensland 4103 dpowell29@gmail.com 61478222221 I am based in Brisbane, Australia, 15 hours ahead of Eastern Standard Time