By bakery, the Brits mean deli-style, with cold-cuts, meat pies, and more of the traditional sources of E coli O157 other than bread.
Nine adults who bought food from a bakery in Gateshead have been confirmed as having the O157 strain of the infection, with a further six people currently undergoing tests.
The Health Protection Agency (HPA) said two people were receiving hospital treatment, with the remainder recovering at home.