Whole Foods Market has terrible food safety advice, blames consumers for getting sick, sells raw milk in some stores, and offers up fairytales about organic and natural foods.

The Wall Street Journal reported this morning that Whole Foods chief John Mackey is now going to reposition the Austin, Texas, chain as a champion of healthy living in a return to its natural-foods roots.

"We sell a bunch of junk," he said, vowing to promote healthier lifestyles for its customers and employees. "We’ve decided if Whole Foods doesn’t take a leadership role in educating people about a healthy diet, who the heck is going to do it?"

Given the track record outlined above, almost anybody and any group would be better qualified than Whole Foods. Besides, as soon as someone says they’re going to educate someone else, it’s propaganda rather than compelling, evidence-based information,

I look forward to the whoppers being offered up as educational material in Whole Foods’ future.