If you’re a retailer as big as Whole Foods, how hard is it to provide accurate information?

For their July 4 “perfect burgers” the food porn emporium says, “Grill meat to desired doneness; about 4 to 6 minutes per side over a medium hot fire. Be careful not to overcook, which will dry out the meat.”

This means nothing, but as a smart food science prof once told me, processing is all about adding air and water and charging more; Whole Foods adds swarmy words and charges more.

Color is a lousy indicator of safety. Use a tip-sensitive thermometer, and use food porn for titillation, not safety.