I’ve been writing and talking for a couple of years about the importance of food safety culture from farm-to-fork, and that companies should become more aggressive about marketing their food safety efforts.

Turns out, the two ideas can feed each other, in a synergistic manner (Chapman made the pic).

Those companies that promote food safety culture can market their activities, and then consumers have a way to choose at the check-out aisle, providing feedback to those companies that make food safety a public priority.