Fewer than one in four consumers now believe the U.S. food supply is safer than it was a year ago, according to new data from the University of Minnesota’s Food Industry Center.
That’s an awkward sentence. But not as awkward as the statement by study co-author Dennis Degeneffe , a research fellow at the center, who told a Minnesota paper that,
Even with low consumer confidence in food safety and intense media scrutiny of recent contaminations, it’s important for consumers to keep in mind that the industry as a whole is safe.
“The truth of the matter is, we have the safest food supply in the world, and it’s probably getting better with technology.”
Tell that to the sick people. And provide some data to back it up.