Marketing food safety: take control or the following (gross) images will proliferate

Found this on youtube. Apparently it’s a promotion for “growth hormone free beef” by NaturalMarket.com and won the 2006 Young Directors Award.

For everyone who says consumers need to be educated about things like growth hormones, or raw milk, or food safety, this is an example of the competing image. The video below is marketing food safety.

Retailers and manufacturers need to get beyond old-school thinking about food safety and start marketing directly to consumers.
 

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About Douglas Powell

A former professor of food safety and the publisher of barfblog.com, Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey. Download Doug’s CV here. Dr. Douglas Powell editor, barfblog.com retired professor, food safety 3/289 Annerley Rd Annerley, Queensland 4103 dpowell29@gmail.com 61478222221 I am based in Brisbane, Australia, 15 hours ahead of Eastern Standard Time