They’ve got pictures now.

After posting on Sunday night about the confusion around Maple Leaf’s multiple brands and differing packaging, and seeing consumer reaction to the same, I’m happy to see that Maple Leaf has stepped up with some better comminication. In the below clip from CBC Toronto, one concerned Canadian shopper shows her frustration by saying "it’s kind of hard to tell… a lot of things you don’t know if they come from the Maple Leaf thing". 

My favourite Maple Leaf thing has always been Doug Gilmour, circa 1993.

Maple Leaf foods has posted a viewer-friendly graphic (at the bottom of the notice) of how to determine if a product is part of the recall.  I especially like the inclusion of variances of the establishment code.