In possibly the worst – or most incongruent – press release ever written, the Canadian Partnership for Consumer Food Safety Education, the group with the excessively explanatory name, says they have "issued some simple guidelines to reduce the risk of microbial foodborne illnesses. This is of special interest to Canadians in light of recent coverage of listeriosis.”
So for all the money this group gets from government and industry, they can’t be bothered to say, hey, if you’re pregnant or immunocomprimised, you shouldn’t eat this stuff.
Instead, just more messages funded by taxpayers telling them to feel good about the food they buy.
This is the same group that wanted to use a Mrs. Doubtfire-inspired food safety spokesthingy to reach out to university students, until the trans-generders in Canada got word and forced the campaign to disappear.