Along the lines of the inspirational "Dude, wash your hands" campaign, and Jack Black’s Step Off from School of Rock (right), Northern Ireland’s safefood has urged people unhappy about food hygiene standards in public eateries to speak out if they are not satisfied.

The Speak Out campaign aims to raise the overall standards of food hygiene in food outlets in Ireland.

Martin Higgins, chief executive from safefood, said,

"Food safety is a right, not a privilege and consumers should not settle for anything other than the highest standards. Our campaign provides consumers with information on what to watch out for in relation to food safety. … We know from recent safefood research that over half of consumers on the island of Ireland were reluctant to speak out if they were unhappy with food hygiene standards. In the last six months, we have seen a positive shift in consumer’s attitudes with more people feeling empowered to speak out if they are not happy. We would like to see this trend continue, as ultimately, consumer demand for proper hygiene standards will result in improvements."