… is give LOX a chance.

That’s low oxygen meat packaging, a system which preserves the quality, bolsters the safety, maintains the color and extends the shelf life of fresh meat products.

Dr. Randy Huffman, vice president of scientific affairs for the American Meat Institute Foundation (AMIF), writes to South Dakota’s Yankton Daily to explain the technology and outline how the opposing PR campaign is funded by a company that stands to lose with the adoption of LOX. It’s a familiar tale, especially in the world of genetic engineering and natural-organics-local.

"Kalsec, a Michigan-based company that makes a competing technology using a chemical extracted from rosemary, stands to lose market share if LOX continues to gain momentum. As a result, they’ve launched a media campaign that made its way into this paper recently to alarm consumers and attempt to deep-six LOX altogether. In fact, according to a recent Federal Election Commission report, they’ve spent more than $300,000 in the last six months alone on lobbyists who have succeeded in convincing certain congressmen and senators from Michigan to sponsor bills attacking LOX. And if this beneficial technology is outlawed, the biggest loser of all will be the consumer."