The Food Marketing Institute reports in its anhual bellweather survery that number of consumers "completely" or "somewhat confident" in the safety of supermarket food declined from 82 percent in 2006 to 66 percent — the lowest point since 1989 when the issues of pesticides in apples and contaminated grapes were widely reported, and that consumer confidence in restaurant food is even lower at 43 percent. "These findings send a strong message to the entire food industry," said FMI President and CEO Tim Hammonds.

www.fmi.org/media/mediatext.cfm

No kidding. The seven produce outbreaks sickening over 700 and killing at leat four in fall 2006 have raised American awareness of where food safety problems arise
http://www.foodsafety.ksu.edu/en/article-details.php?a=3&c=32&sc=419&id=1030

and created a public hungry for microbiologically safe food

http://foodsafety.ksu.edu/en/article-details.php?a=3&c=32&sc=419&id=1018