How to greenwash food packaging; market food safety instead

Posted: June 30th, 2009 - 2:26pm by Doug Powell

Eat Me Daily is fast becoming one of my go-to sites. They write today:

This illustration by Lunchbreath is basically a checklist for corporate greenwashing: Earth tones, sans serif type, unbleached paper, and emotional messaging are essential components of the deceptive marketing techniques employed by corporations that rebrand their products.
We liked the customer benefit: "Be selfish while appearing progressive."

Market food safety instead. People are interested in not barfing.

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Categories: Food Safety Culture, Food Safety Policy, Raw Food
Tags: Greenwash, Marketing

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