True life: Someone cares about our research (even the tabloids)

Katrina Levine, extension associate and lead author of Evaluating Food Safety Risk Messages in Popular Cookbooks writes,

If you have been following the discourse epic battle between Ben Chapman and Gwenyth Paltrow, you may be wondering why a celebrity wants anything to do with us.  Me too.

It all started a few years ago with a conversation about recipes and cooking, and just how little was said in recipes about handling food safely. I mean, “cook until done”? What does that even mean?

So with Chapman’s support, I set off on a mission – to look through recipes in cookbooks (29 books and over 1700 recipes) for evidence of safe food handling guidance – giving a safe internal temperatures and ways to avoid cross-contamination.

It took about a year to collect the data (remember, 1700+ recipes…), and another couple to finish the article, Evaluating Food Safety Risk Messages in Popular Cookbooks, just published in the British Food Journal.

Then the press release went out, and something notable happened. Someone, somewhere, decided it was worth sharing. So it got shared – and talked about – a lot.

And there was an opportunity here: Talking with the media and posting about our study has never been about bashing celebrities, but about a chance to get our messages out there while we are being listened to.

I’ve done a few interviews and while the journalists may want to talk about Gwyneth, and who was the worst, I get to interject stuff into the pop culture conversation like, use a thermometer; follow safe endpoint temperatures; and, keep your hands and food surfaces clean and sanitized.

This is a researcher’s dream – to have your work noticed, discussed, and sometimes understood – by lots of people.

Putting in the work was worth it because what we did got noticed. And people are talking about it. Maybe they’ll be changing what they do because of it.

I am living the dream.

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About Ben Chapman

Dr. Ben Chapman is an associate professor and food safety extension specialist at North Carolina State University. As a teenager, a Saturday afternoon viewing of the classic cable movie, Outbreak, sparked his interest in pathogens and public health. With the goal of less foodborne illness, his group designs, implements, and evaluates food safety strategies, messages, and media from farm-to-fork. Through reality-based research, Chapman investigates behaviors and creates interventions aimed at amateur and professional food handlers, managers, and organizational decision-makers; the gate keepers of safe food. Ben co-hosts a biweekly podcast called Food Safety Talk and tries to further engage folks online through Instagram, Twitter, Facebook, YouTube and, maybe not surprisingly, Pinterest. Follow on Twitter @benjaminchapman.