The Packer writs in an editorial that the produce industry is justified in being upset about the latest accusation of lax food safety practices, but also acknowledges the industry has a strong food safety message and should be eager to share it.

It’s important that retailers and foodservice providers know the industry’s response to the most recent attack, this time from a United Kingdom study that raises concerns about salmonella in bagged salads. 

How to do that?

Because at retail, the person consumers are going to ask is some minimum-wage kid who is stocking produce when a shopper walks by.

Most people want to go shopping, not do homework.

They are an abundance of tools that have been developed to help support risk communication at retail.

On the front lines.

Where sales are won and lost.

Market microbial food safety at retail rather than offering boilerplates.